Preventive care trendy in Thailand

An older demographic plays into longevity segment

DKSH Thailand Ltd, a market expansion services provider, says preventive healthcare, longevity and healthy ageing are becoming prominent trends in Thailand this year.

Preventive healthcare is expected to play an increasingly important role in the country, with a growing focus on early detection, wellness and disease prevention, according to the DKSH Healthcare Business Unit.

As Thailand transitions to an aged society, the risk of non-communicable diseases (NCDs), including heart disease, hypertension and diabetes, is anticipated to rise, said Nannaphat Limkome, general manager of healthcare, pharma commercialisation and business development at DKSH Thailand.

In recent years, she said the government has intensified its focus on preventive healthcare.

Longevity and healthy ageing are also gaining traction, driven by rising demand for solutions that extend health span and quality of life, said Ms Nannaphat.

Thailand’s healthcare system is also moving towards greater use of digital technologies, according to the company.

She said the country has shifted to a decentralised model of care with resource allocation moving away from major medical centres towards increased investment in smaller hospitals, secondary care facilities and pharmacies.

For minor illnesses, patients can consult with nearby pharmacies and receive medication directly. This approach helps reduce pressure on large hospitals and saves patients time.

Ms Nannaphat also identified a challenge facing Thailand’s healthcare system: spending has not kept pace with the rapidly increasing needs of the population.

DKSH Healthcare Business Unit reported significant growth potential in its role as an integrated end-to-end healthcare commercialisation platform.

Growth is expected from treatment-related products, supported by Thailand’s transition to an aged society and the increasing burden of NCDs, as well as from preventive and lifestyle-related products, fuelled by rising consumer interest in preventive healthcare, she said.