Advertisers, Does Gaming Have Your Attention Yet?

Looking ahead, Stringfield sees opportunities in the unique data that gaming provides. Beyond user engagement, video games offer a look into human behavior as it relates to in-game actions.

“We probably sit on the largest repository of gameplay behaviors on the planet,” Stringfield shared. “We’re very sophisticated at using that information in terms of optimizing the games, but as we start to get more sophisticated through these monetization models, I think that’s the next step. It’s going to be really interesting.”