Saudia unites football, motorsport with displays in Newcastle, Berlin

BERLIN/JEDDAH: Saudia, the flag carrier of Saudi Arabia, has flown the new Gen3 Formula E car to St. James’ Park in the UK to coincide with Newcastle United’s final home game of the season.

The carrier has a strategic partnership with the Premier League club and is also the official airline partner of the all-electric Formula E series.

The event coincided with the release of a short film bringing together the worlds of motorsport and football, with football fans being introduced to Formula E and the car.

“This event provides a fantastic platform for us to engage with our guests and the global audience, whether in person or through our innovative digital portals,” Khaled Tash, Saudia Group’s chief marketing officer, said in the statement.

“Integrating our partnerships with both Newcastle United and Formula E in such an engaging manner exemplifies our commitment to bringing fans closer to the sports they love. Each year, we strive to elevate the experience for racegoers and fans worldwide, as part of our commitment to creating unforgettable memories wherever our brand is present.”

Saudia also hosted an immersive fan zone experience during the Berlin E-Prix on May 11-12 in Berlin.

Fans were given access to an E-Village, with a dedicated Discover-E Zone featuring a variety of interactive experiences, as well as games, competitions, and giveaways featuring both Saudia and Formula E merchandise.